Janine Eberle
Brand Copywriter @Accor
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WORK HISTORY
Brand Copywriter @Accor
Paris, FR
EDUCATION
Deakin University
Bachelor of Arts (BA), Professional Writing & Literature
SKILLS
ABOUT JANINE EBERLE
I’m a writer, strategist and content specialist with over 20 years\' experience writing for print and online, defining brand voice, crafting marketing copy, developing print and online products. I can help you say what you want to say – accessibly, clearly, and with personality. I’m focused on understanding your audience, grabbing (and keeping) their attention and getting your message across. What I can do for you:* Content marketing – compelling, shareable content to drive engagement and delight your followers * Marketing copy – sharp, catchy copy for online marketing and email campaigns, including internal comms * Plain English web copy – identifying and decoding jargon and speaking direct to your customers, with style * Brand voice – ensuring that your personality matches your brand, and creating guidelines to keep it that way * Inspirational travel stories – to give you and your readers itchy feet Plus… * Content audits * Stakeholder engagement * Editorial planning * Identifying needs – text, audio, video * Commissioning and evaluating new content * Project management * Copy editing
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