Janine Cannella

About Janine Cannella

Expertise in creating, managing, and measuring global campaigns, products, and communications that drive awareness and engagement, build brands, and change perceptions. I have worked with some of the world\'s most well-known brands to lead marketing and communication strategies, product integration, and market research. • Passion for finding the story in data, driving brand strategy and creative communications solutions. • Collaborative writer/editor with expertise in content strategy, messaging, positioning, and sales enablement • Extensive experience in managing creative agencies from brief and storyboards to execution. • Highly skilled at developing and managing qualitative/quantitative research strategy, interpreting data, and presenting complex concepts to a wide range of audiences • History of increasing revenue through sales enablement, client services, and relationship building • Project and strategy development/management with executive-level and cross-functional teams such as HR, engineering, sales, and product development Specialties: B2B and B2C marketing, creative/content development, advertising research, marketing, PR, consumer research, communications, messaging, content marketing, product marketing, creative management, measurement strategy, client relations, marketing communications, messaging, sales, brand management, campaign execution, writing, strategic partnerships, project management, account management, consumer insights, cross platform research, brand development, relationship management, sponsorship integration, sales strategy, quantitative, qualitative, data visualization, UX, Adobe Creative Suite, HubSpot, Salesforce

Experience

1. Marketing & Communications Specialist

   Microsoft

   Aug 2021 — Present · Seattle, WA, US

   Content and communications consultant for employee, executive, and field communications • Develop internal culture messaging framework focused on D&I, Wellness, and Career • Work collaboratively across global teams to integrate data into messaging frameworks and content for sales enablement, executive comms, events, and employee engagement initiatives • Manage brand development and awareness building campaigns with external agencies • Develop communication plans and manage project workback schedules and approval process • Work with change managers to develop communications strategy

Education

• Roanoke College

  Bachelor of Arts (B.A.), Liberal Arts and Sciences/Liberal Studies

• Bellevue College

  Certificate in Professional, Technical, Business, and Scientific Writing

• University of Washington

  Program Graduate in Multimedia Communications