Janine Shao

Experiential Strategy & Live Events at Overtime

Role
Sr Director of Experiential Strategy & Live Events at Overtime
Location
Atlanta, GA, US
LinkedIn followers
500 followers

About Janine Shao

With extensive experience across premier large-scale events, I\'m passionate about creating unforgettable moments that elevate the fan, athlete, and brand experience. At Overtime, I lead the planning and execution of groundbreaking sports and culture events that bring the Overtime brand to life at Overtime Elite Arena (and beyond!) through Overtime\'s leagues, branded and third party events.At Villanova, I oversaw marketing strategy, student attendance, cross-functional collaboration, administrative oversight, social media and fan engagement across 24 Division I sports, leading a dynamic team to produce over 100+ annual events.At ESPN, I oversaw marquee events including the Men\'s and Women\'s Jimmy V Classic and the Gildan Charleston Classic as well as supported the Bahamas Bowl, Boca Raton Bowl and MEAC/SWAC Challenge, overseeing everything from sponsorship ideation to game-day execution.

Experience

  1. Sr Director of Experiential Strategy & Live Events

    Overtime

    Apr 2026 — Present · Atlanta, GA, US

Education

  • University of North Carolina at Chapel Hill

    Bachelor of Arts (B.A.)

  • University of North Carolina at Charlotte

    Master of Business Administration (M.B.A.)

  • Universidad de Sevilla

    Spanish

Skills

  • Research
  • Social Media Marketing
  • Marketing
  • Microsoft Office
  • Media Relations
  • Advertising
  • Sponsorship Proposals and Fulfillment
  • Marketing Strategy
  • Sponsorship
  • Event Planning
  • Social Media
  • Sports Marketing
  • Social Networking
  • Marketing Communications
  • Event Management
  • Digital Marketing
  • Poll Creation and Implementation

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Janine Shao — Sr Director of Experiential Strategy & Live Events at Overtime in Atlanta, GA, US | Unifers