Janine Shao
Experiential Strategy & Live Events at Overtime
- Role
- Sr Director of Experiential Strategy & Live Events at Overtime
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Janine Shao
With extensive experience across premier large-scale events, I\'m passionate about creating unforgettable moments that elevate the fan, athlete, and brand experience. At Overtime, I lead the planning and execution of groundbreaking sports and culture events that bring the Overtime brand to life at Overtime Elite Arena (and beyond!) through Overtime\'s leagues, branded and third party events.At Villanova, I oversaw marketing strategy, student attendance, cross-functional collaboration, administrative oversight, social media and fan engagement across 24 Division I sports, leading a dynamic team to produce over 100+ annual events.At ESPN, I oversaw marquee events including the Men\'s and Women\'s Jimmy V Classic and the Gildan Charleston Classic as well as supported the Bahamas Bowl, Boca Raton Bowl and MEAC/SWAC Challenge, overseeing everything from sponsorship ideation to game-day execution.
Experience
Sr Director of Experiential Strategy & Live Events
Apr 2026 — Present · Atlanta, GA, US
Education
University of North Carolina at Chapel Hill
Bachelor of Arts (B.A.)
University of North Carolina at Charlotte
Master of Business Administration (M.B.A.)
Universidad de Sevilla
Spanish
Skills
- Research
- Social Media Marketing
- Marketing
- Microsoft Office
- Media Relations
- Advertising
- Sponsorship Proposals and Fulfillment
- Marketing Strategy
- Sponsorship
- Event Planning
- Social Media
- Sports Marketing
- Social Networking
- Marketing Communications
- Event Management
- Digital Marketing
- Poll Creation and Implementation
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