Janine Schoos

About Janine Schoos

Passionate leader, driven to achieve results through collaborative & highly effective team leadership. Key Accomplishments:• Stabilized Labatt business in market with declining segment trends with new packaging, creative and go-to-market strategy in core markets. • Created immersive Genesee brand experience through the building and creation of the Genesee Brew House. • Developed new craft brand, GBH, based on consumer insight that drove incremental volume and gross contribution for company. Launch involved creating values-based positioning, visual brand identity which lead to packaging, liquid development, market, channel, package & price strategy• Won business awards for leading cross-functional groups on projects aligned with the corporate values- 2018 Purpose and Value Awards: Celebration (140th)- 2016 Purpose and Values Awards: Shared Value (Tap it Forward Fest); 2016 Purpose and Value Awards: Imagination (Zubaz); 2016 Overall Purpose and Value Champion Award: Loving Michigan programProfessional Skills: • Strategic Planning • Revenue and Market Growth • Portfolio Management• Brand Management • Leadership Development • Product Launches and New Product Development • Sales & Business Development

Experience

1. Trade Marketing and Sales Operations Director

   FIFCO USA

   Apr 2023 — Present

Education

• Canisius University

  MBA, Business

  2003 — 2006

• State University of New York at Fredonia

  BS, Communications, Marketing

  1998 — 2002

Skills

• Project Planning
• Marketing Research
• Product Development
• Analysis
• Management
• Business Planning
• Retail
• B2b
• Budgets
• Direct Mail
• Advertising
• Marketing Communications
• Sales
• Forecasting
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing