Janine Russell
Associate Director, Performance Management Culture, Communication & Marketing @ATB Financial
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WORK HISTORY
Associate Director, Performance Management Culture, Communication & Marketing @ATB Financial
EDUCATION
University of Alberta
Bachelor of Science - BS, Human Ecology; Clothing, Textile & Design
University of Alberta
Master of Arts (M.A.), Corporate Identity and Visual Communication
SKILLS
ABOUT JANINE RUSSELL
Agile champion and change agent with deep experience in organizational change planning, change management, and marketing strategic planning within complex, matrixed organizations. Proven track record of supporting enterprise-wide marketing operations for a Canadian-based financial institution.For over five years, I’ve advised senior Culture, Communications, and Marketing leaders in successfully evolving their operations — helping them navigate change, align strategy, and deliver results. Specialized in driving cultural transformation and operational efficiency across advertising, marketing, and communications sectors.Awarded the New Establishment Award for Brand by Strategy magazine (2022) in recognition of innovative leadership and measurable brand impact. Successfully led large-scale Agile implementations (138+ person teams), fostered collaboration, and empowered teams to consistently deliver value.Grounded in visual communication with a passion for building engaging, results-driven cultures. Recognized for aligning cross-functional teams, enabling innovation, and achieving outcomes that support strategic business goals.
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