Janine K.
Sr Director of Marketing @Elevance Health
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WORK HISTORY
Sr Director of Marketing @Elevance Health
Lead and oversee the enterprise Organic Search Strategy team, driving organic growth for Elevance Health\'s corporate assets and go-to-market brands. • Develop and implement data-driven SEO strategies that align with business objectives, focusing on both acquisition and member retention targets. • Be the internal champion for SEO. Seek out opportunities for improvement and gain stakeholder alignment by quantifying impacts and sharing success stories regularly. • Conduct regular evaluations of content performance and effectively communicate results to internal stakeholders, implementing iterative improvements for continual enhancement. • Accountable for the overall website optimization of ElevanceHealth.com, including user experience, SEO, and website health.
SKILLS
ABOUT JANINE K.
Results-driven, omnichannel marketing professional with a passion for improving consumer…
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