Janine Preston
National Director of Marketing & Digital Enablement @USI Insurance Services
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WORK HISTORY
National Director of Marketing & Digital Enablement @USI Insurance Services
Leading the modernization of USI’s Marketing & Communications digital ecosystem and integration of AI-driven processes that focus on scalable revenue growth and advanced technological adoption.• Building USI’s national marketing strategy for capturing, prioritizing, and integrating digital intent signals into revenue-generating campaigns for new business, portfolio growth, and client retention. Vetted multiple vendors, designed content based on keywords, and created video-based launch. • Orchestrating full-scale audit and redesign strategy for USI.com website including site navigation and architecture. Modeling pages optimized for traditional SEO and modern AI Optimization (AIO) to ensure visibility in generative environments.• Spearheading marketing’s AI roadmap, including development of social media agents, social content, and web redesign. Engineering super-prompts to automate field marketing support.• Piloting high-impact digital advertising campaigns to extend brand awareness into new channels. Manage budget allocation, asset testing, and platform analytics.
EDUCATION
Michigan State University - Eli Broad College of Business
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
Kalamazoo College
Bachelor's Degree, Organic Chemistry
SKILLS
ABOUT JANINE PRESTON
Deep background in both traditional and digital marketing with record of creating multi-channel acquisition and retention strategies that drive real revenue growth in B2B and B2C channels. Talent for building strategies and programs from the ground up. Apply continuous improvement mindset to refine existing marketing plans and processes. Known as a positive, collaborative leader with a rare blend of creative, copywriting, and analytical skills with a proven ability to inspire top-performing teams.Strategic / Achiever / Maximizer / Context / Intellection
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