Janine Gürtler
Content Lead @Celonis | Journalist by trade | Content Strategy, Messaging, Multi-channel Storytelling
- Role
- Content Lead at Celonis
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Janine Gürtler
Hi there, I\'m Janine, journalist turned B2B marketer. I write stories that will move into your head, settle in, flop on the couch.My bread and butter- define and deliver campaigns that drive MQLs, conversions, event sign ups — you name it - lead complex workstreams under tight deadlines- turn product lingo into compelling narratives At tech decacorn Celonis, I\'m leading the paid promotion of our flagship events, the content strategy and production of customer stories, and campaigns for the NA and DACH market. I love: questioning the status quo, building new processes, using data to inform decisions.Coming from a journalist background, I have a knack for telling stories across platforms. My work has been published in national and regional German media outlets, such as Focus, Berliner Zeitung, Mitteldeutsche Zeitung, and Leipziger Volkszeitung.
Experience
Content Lead
Sep 2024 — Present
Education
Université Bordeaux Montaigne
Semester abroad, Cinematographie
2010 — 2011
The Martin Luther University of Halle-Wittenberg
Master of Arts - MA, Multimedia Journalism
2011 — 2013
The Martin Luther University of Halle-Wittenberg
Bachelor of Arts - BA, Media and Communication Studies, French
2008 — 2011
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