Janine Demita

Sr Manager, Global Marketing - Banking, Capital Markets and Insurance @Genpact

Cross-functionally collaborate with marketing, growth ops, events, brand, digital, media and product marketing to coordinate effective campaigns to target personas and markets.Create messaging to support BU-specific multi-channel campaigns across email, webinars, events, direct mail, web personalization, search and retargeting ads, thought leadership, field outreach and sales enablement.Strategize and coordinate the managing of marketing programs including planning, promotion, execution, optimization, and reporting.