Janine Ahuja
Creative Director | Multimedia Enthusiast | Helping Tech Brands Shine through Creative and Strategic Marketing
- Role
- Creative Marketing Director at Phelps United
- Location
- Torrance, CA, US
- LinkedIn followers
- 500 followers
About Janine Ahuja
I’m a creative team leader with 20+ years experience in art direction, brand development,…
Experience
Creative Marketing Director
Jan 2020 — Present · Irvine, CA, US
Spearheaded the creative vision and execution for Phelps United, ensuring alignment with business goals and market positioning.• Developed visually compelling presentations, marketing emails, and promotional videos to effectively communicate the company’s services and value proposition.• Designed cohesive branding assets, including impactful logos, product packaging, and go-to-market materials, enhancing brand recognition and consistency.• Orchestrated the production of 10+ executive interview videos highlighting expertise and eCommerce insights, resulting in an increase in social media engagement.• Crafted and implemented social media content strategies, driving increased engagement, audience growth, and enhanced brand visibility across key platforms.• Built and optimized Shopify e-commerce stores, strategically leveraging marketing development funds (MDF) to maximize ROI and revenue generation.• Strategized and launched Amazon Prime campaigns, targeting prospective brands and driving inquiries about services through effective advertising efforts.• Collaborated with the eCommerce team to enhance product visibility and conversion rates through data-driven optimization, A/B testing, and the creation of high-quality ASIN images and A+ content, resulting in improved CTR, ROI, and brand engagement on Amazon’s platform.
Education
Illinois State University
BS
Skills
- Creative Direction
- Advertising
- Art Direction
- Adobe Creative Suite
- Graphic Design
- Direct Mail
- Corporate Branding
- Marketing
- Creative Strategy
- Branding & Identity
- Indesign
- Corporate Identity
- Brand Development
- Mac Os X
- Logo Design
- Digital Marketing
- Adobe Acrobat
- Social Media Marketing
- Online Advertising
- Photoshop
- Web Design
- Online Marketing
- Interaction Design
- Marketing Communications
- Direct Marketing
- Marketing Strategy
- B2b
- Brochures
- Social Networking
- Catalogs
- Mobile Marketing
- Email Marketing
- Digital Media
- Digital Photography
- Os X
- Brand Management
- Product Marketing
- Typography
- E-Commerce
- Interactive Advertising
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