Janina Jahns
Brands in Culture Director - Latin America & the Caribbean @Diageo
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WORK HISTORY
Brands in Culture Director - Latin America & the Caribbean @Diageo
Miami, FL, US
Spearheaded Diageo’s ‘Brands in Culture’ agenda across Latin America, enhancing cultural insights into activations for key brands. • Developed cross-market campaigns that significantly increased category share and brand engagement. • Drove a unified ONE LAC strategy, fostering regional integration and consumer connection. • Advocated for society-forward marketing at industry events, emphasizing sustainability and inclusion.
EDUCATION
Miami Dade College
Spanish Intensive
The Martin Luther University of Halle-Wittenberg
Master of Science (M.S.), International Area Studies
Leipzig University
Bachelor of Arts (BA), Arabistik
Harvard Extension School
Graduate Certificate, Marketing Management & Digital Strategy
SKILLS
ABOUT JANINA JAHNS
Since joining Diageo Latin America and the Caribbean over a year and a half ago, the team and I have been instrumental in sculpting the brand\'s narrative, leveraging expertise in marketing communications and customer relationship management. Our focus on innovative communication campaigns has significantly bolstered Diageo\'s presence in the Latin America and Caribbean (LAC) region.Collaboration with creative teams and multimedia entities is at the heart of our approach, driving culture-centric marketing initiatives and fostering impactful brand partnerships. This customer-centric mindset and commitment to continuous advancement ensure operational excellence in a dynamic market.
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