Janina C. Ferguson

Principal and Founder @Calderon Advertising & Public Relations

Denver, CO, US

CALDERON ADVERTISING & PUBLIC RELATIONS, Principal and FounderAs the founder of Calderon Advertising & Public Relations, I lead a full-service, minority- and woman-owned strategic communications firm with over two decades of experience connecting brands, government agencies, and communities—particularly multicultural and historically underserved populations. I’ve had the privilege of managing and delivering results for a diverse client portfolio, including Major League Baseball, Coors Brewing Company, Qwest, the NBA, RTD FasTracks, Colorado Department of Transportation, Denver International Airport, and the City and County of Denver. Marketing & Public RelationsI develop and implement culturally relevant marketing and public relations campaigns that resonate with diverse audiences. My work includes award-winning advertising, bilingual public service announcements, media relations, press events, thought leadership content, and TV and radio advertising—ensuring client messages are impactful across platforms and communities.Government & Community EngagementWith deep expertise in stakeholder engagement, I create and implement public involvement strategies that build trust, foster transparency, and generate actionable feedback. These include community partnerships, media and elected official outreach, social media plans, charrettes, focus groups, surveys, and crisis communications.Small Business Consulting & Economic DevelopmentI’ve provided marketing and business strategy consulting to clients of the Denver Metro Small Business Development Center (SBDC), Mi Casa Resource Center, and other entrepreneurial programs. My services have supported product development, packaging, pricing, promotional strategies, and business planning for both retail and manufacturing startups.My work bridges cultural understanding with business goals—ensuring every campaign or community initiative is inclusive, insightful, and results-driven.

Harvard Kennedy School

Certificate, Executive Leadership

Colorado State University

Masters, Business Administration

University of Denver

Graduate Business Program, Integrated Marketing Communications

Cornell University

Certificate, Social Media Marketing

National Hispana Leadership Institute

Certificate, Leadership

Center for Creative Leadership

Certificate, Executive Leadership

Cornell University

Certificate, Commercial Real Estate

Arizona State University

Bachelors of Science; Diploma, Marketing/Advertising; International Business