Janie Marshall

About Janie Marshall

Janie is a design director, brand storyteller, and creative director with two decades of experience shaping brands in fashion, jewelry, and consumer goods. She leads with narrative and vision, aligning design with business strategy to build brands that resonate emotionally and perform commercially.At Brilliant Earth, a $500M publicly traded company, she was appointed Lead Creative for AI Creative R&D, driving innovation in storytelling, production workflows, and cross-channel creative systems. Her work has helped unify brand consistency across every platform, including social, web, PDP, retail, packaging, and campaign ecosystems, bringing previously fragmented creative into a cohesive visual language.She has also delivered strong results in CRM, developing email series, lifecycle flows, and campaign blasts that improved engagement, strengthened retention, and refined the brand voice across customer touchpoints.From early-stage startups to global CPGs, Janie builds brands defined by clarity, elegance, and cultural relevance. With a sharp eye for art direction and a strategic instinct for content, she creates systems that are intelligent, beautiful, and scalable.\"Janie is a force of nature and a creative unicorn. Her ability to employ creative excellence from ideation to execution is unmatched by anyone that I’ve worked with in my career. Beyond her innate creative abilities, she offers incredible communication and organization, mission-critical skills in scaling creative teams and marketing departments. Janie has a unique blend of style, class, personal discipline, and a competitive spirit. These qualities, along with years of experience across various product categories puts Janie in a league of her own.\"-Brandon Cook, VP of Marketing, Clean OriginLeadership: Brand Strategy, Creative Direction, Talent Development, Team Management, Cross-Functional Collaboration, Creative Operations (Budgeting, Resourcing, Calendars), Agency Management, Pitch Decks & Presentations, Performance Marketing Creative, Brand Guidelines, Product GTM Strategy, CRM Funnel StrategyCreative: Art Direction, Brand Storytelling, Packaging Design, Customer Journey Mapping, UX/UI Design, Copywriting, Retouching, Still Life & On-Figure Photography, Video Editing & Motion, Social Media Content, E-commerce Optimization, Figma Design SystemsTech & AI: Generative AI Workflows, Prompt Engineering, Midjourney, Sora, Runway, Krea, Gemini, ChatGPT, Weavy, Nanobanana Pro, PhotoRoom, Creatopy, Figma (Approval & Systems), Adobe Creative Suite, CaptureOne, Klaviyo, Airtable, Asana

Experience

1. Design Director, Creative

   Brilliant Earth

   May 2024 — Present

   Company creative lead for AI development for photo, video, and graphic design and workflow. Leading design of all content used across platforms in evergreen and seasonal campaigns for $500M revenue fine jewelry ecommerce retailer. Collaborate with cross-functional teams and creative operations team to execute all seasonal and evergreen creative assets, leading a team of 5 designers. Redesigned Home Page in 2025. Led design of celebrity collaboration campaign with legendary activist Dr. Jane Goodall. Rolled out new strict brand guidelines to ensure consistency across platforms.

Education

• Eckerd College

  Bachelor of Arts - BA, Women's Studies + American Studies

• Parsons School of Design - The New School

  Associate of Arts and Sciences - AAS, Fashion/Apparel Design

• UCLA

  Design Communication Arts, Marketing, Design & Marketing

Skills

• Sweaters
• Fashion Design
• Wovens
• Photoshop
• Trend
• Illustrator
• Sketching
• Fashion
• Creative Direction
• Styling
• Tech Packs
• Trend Forecasting
• Technical Design
• Graphic Design
• Mood Boards
• Trend Analysis
• Graphics
• Apparel
• Adobe Photoshop
• Adobe Illustrator
• Textiles
• Brand Development
• Art Direction
• Merchandising
• Art
• Photography
• Branding
• Fashion Illustration
• Marketing