Janie Beaman

First Vice President, Communications and Media @East West Bank

Pasadena, CA, US

Led external communications programs, media relations, and channel and content strategy for the #2 top performing large bank in the U.S.• Prepared senior executives for media opportunities to ensure messaging alignment with bank\'s vision, mission, and positioning.• Protected the bank’s reputation by managing crisis communications through the pandemic and preparing for potential threats.• Authored CEO\'s letter to the U.S. President, which resulted in a 2021 White House proclamation on anti-Asian hate.• Revamped social media strategy, resulting in first-year follower growth of 35% and engagement rates 9x financial industry benchmarks.

UCLA

Bachelor of Arts