Janie Beaman
Communications Director | Financial Services | Reputation Management and Amplification | Persuasive Messaging and Channel Optimization | High Impact PR and Communications for Brands
- Role
- First Vice President, Communications and Media at East West Bank
- Location
- Pasadena, CA, US
- LinkedIn followers
- 500 followers
About Janie Beaman
As a curious and critical thinker, I synthesize data and strategy to develop high-impact…
Experience
First Vice President, Communications and Media
Jan 2018 — Present · Pasadena, CA, US
Led external communications programs, media relations, and channel and content strategy for the #2 top performing large bank in the U.S.• Prepared senior executives for media opportunities to ensure messaging alignment with bank\'s vision, mission, and positioning.• Protected the bank’s reputation by managing crisis communications through the pandemic and preparing for potential threats.• Authored CEO\'s letter to the U.S. President, which resulted in a 2021 White House proclamation on anti-Asian hate.• Revamped social media strategy, resulting in first-year follower growth of 35% and engagement rates 9x financial industry benchmarks.
Education
UCLA
Bachelor of Arts
Skills
- Public Relations
- Internal Communications
- Media Relations
- B2b
- Marketing Communications
- Graphic Design
- Management
- Brand Development
- Executive Speaker Placements
- Corporate Communications
- Leadership
- Social Media Marketing
- Proposal Writing
- Marketing Strategy
- Strategy
- Business Development
- Strategic Communications
- Adobe Creative Suite
- Social Media
- Project Planning
- Market Research
- Marketing
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