Janice Torres

About Janice Torres

I’m a creative communications strategist and producer who ignites change, curiosity, and joy through storytelling that moves communities forward. My work spans documentaries, museums, youth empowerment, nature, the arts, culture, and all things nostalgic.My portfolio is anchored in public relations, special events, and social impact. Through my award-winning consulting practice, The Brand Phoenix, I lead initiatives rooted in belonging, cultural preservation, and purpose-driven narratives. I’m always open to meaningful collaborations—and dream roles aligned with mission and purpose.Over time, I’ve developed a deep commitment to museums, serving as a strategic advisor and sponsor to a start-up cultural institute and helping elevate its visibility internationally. I’m open to a freelance work or full-time roles within a cultural institution centered on heritage, preservation, and community storytelling.Professional Highlights Publicity strategist behind a core concept that supported Dr. Opal Lee’s 2020 campaign to establish Juneteenth as a Federal Holiday. Creative development partner at the International Salsa Museum (since 2021), helping shape the vision for the nation’s first state-of-the-art institution dedicated to Salsa and Latin music.🪶 Communications lead and planning committee member for Indigenous Peoples Day New York (since 2019), amplifying and organizing one of the largest grassroots Indigenous cultural gatherings in the nation. Led visibility efforts for more than a dozen HBO Hispanic/Latine films and documentaries (2011–2018) through targeted and impactful media campaigns.🥊 Instrumental in the U.S. launch of DAZN in 2018, leading multicultural publicity efforts and recruiting premier talent across broadcast, digital, social, and editorial platforms.The greatest joy of my work has been supporting NYC public schools by empowering parents to actively engage in their children’s academic journeys, while also standing alongside families as they navigate broader life challenges. This is a commitment I hope to carry forward in my career. Interests Human Consciousness 🪘Cultural Preservation Pop Culture Nostalgia Pediatric Speech Therapy🧑‍ Empowering students and parents Indigenous rights Puerto Rico’s resilience and sustainability Museum professional‍ Web Domain investor specializing Former fashion wardrobe stylist

Experience

1. Parent Coordinator

   NYC Public Schools

   Sep 2024 — Present

   As a member of the school staff supervised by the school principal, the Parent Coordinator works closely with school staff, school leadership teams, parent associations, community groups, and parent advisory councils to engage families and involve them in school communities.Direct external communications for the school, combining design, storytelling, and frequent website updates to strengthen family engagement, transparency, and community connection.I build authentic connections with families through targeted and thoughtful communication strategies that drive enrollment, engagement and lasting community relationships.

Education

• Project Management Institute

  Certification, Project Management

Skills

• Marketing
• Sponsorship
• Television
• Business
• Public Relations
• Media Relations
• Entertainment
• Email Marketing
• Copywriting
• Journalism
• Brand Development
• Publicist
• Fashion
• Music
• Integrated Marketing
• New Media
• Film
• Strategic Partnerships
• Strategic Communications
• Publishing
• Community Outreach
• Event Planning
• Radio
• Blogging
• Editorial
• Digital Marketing
• Content Strategy
• Social Media Marketing
• Celebrity
• Online Advertising
• Music Industry
• Event Management
• Content Development
• Corporate Communications
• Press Releases
• Digital Media
• Publicity
• Social Networking
• Social Media
• Advertising