Janice Clayton

About Janice Clayton

I\'m a senior communications executive with 20+ years driving strategic communications programs for government, defense, cloud infrastructure, and cybersecurity technology leaders. What makes me tick? Using language to spark understanding and drive connection. I\'ve always been a storyteller who believes in the power of words. I love working with people and organizations to pinpoint what makes them unique and then developing relatable narratives that inspire. My greatest strength is my ability to focus on the \"big picture\" while ensuring flawless tactical execution. My colleagues know me for my integrity, strong work ethic, authentic communication style, and creativity.

Experience

1. Account Director

   Spire Communications

   Aug 2024 — Present · Alexandria, VA, US

   I direct strategic communications and content programs for defense, cloud, and cybersecurity clients competing for high-visibility Federal/Department of Defense contracts. This includes developing integrated thought leadership strategies positioning mid-tier contractors against prime competitors through executive visibility, content campaigns, and targeted media engagement.One example: I orchestrated a multi-channel campaign achieving views on thought leadership content, demonstrating ability to break through in the competitive defense market.I also led an accelerated corporate website launch for SAP NS2 in under three months, earning a MarCom Gold Award and driving measurable increases in site engagement.

Education

• Penn State University

  BA in Advertising/Public Relations, Public Relations, Journalism, English

  1995 — 1999