Janice Carrie
Brand Experience Strategy Director @Identify Studio
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WORK HISTORY
Brand Experience Strategy Director @Identify Studio
Manchester & London, GB
Identify is my freelance moniker when working with agencies and brands.With over 15 years of agency experience, I’ve been developing strategies and ideas to transform brands into meaningful experiences — for people, for spaces, for places. Everything starts with insight. To build brand relevance I help brands to understand the culture, context and consumer. And by consumer, I mean the real people who love, follow and buy into your brand. I believe that brands can use their platform as a catalyst for positive impact.I’ve spent the last 15 years working identifying insight and developing strategies for brands including Nike, adidas, The Body Shop, All Blacks, Basketball England, Barclays and Diageo.My experience spans retail, hospitality, placemaking, education and the arts. I\'ve worked with leading agencies including: Seen Studios, Landor, FITCH, Household, Start, YourStudio, Modern Designers, LOVE, True North, Portas, Jack Morton, and Eight Inc.
EDUCATION
University of the Arts London
PG Cert Fashion & Lifestyle Journalism
SKILLS
ABOUT JANICE CARRIE
Co-founder of Common Ground – a cultural research and strategy agency focused on the impact that movement, nature, sport and nutrition can have on our collective wellbeing.I\'m also an independent strategy consultant for agencies turning insight into strategies and ideas for brands, spaces, and places.Working with clients including: Nike, adidas, Umbro, All Blacks, Basketball England, Barclays and The National Gallery. My experience spans retail, hospitality, placemaking, education and the arts.
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