Janice Thomas
Director, Marketing Communications @Bell
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WORK HISTORY
Director, Marketing Communications @Bell
Mississauga, ON, CA
Manage direct marketing programs in very fast paced environment for all Bell Mobility products and services (including B2B, B2C, Acquisition, Retention, Upsell, Cross sell and all base communications)- Manage programs which include highly integrated tactics to compliment a larger campaign and many adhoc such as sms, mms, IVTM, IVR, TIM, email, address Admail, lettermail, telemarketing, case studies, whitepapers, modules for reps etc…- Budget Management- Manage and develop post analysis reports for programs / campaigns
EDUCATION
University of Toronto
Bachelor of Arts (B.A.)
Humber College
Diploma Advertising & Media Sales
ABOUT JANICE THOMAS
Direct marketing / CRM (B2B, B2C, Acquisition, Retention, Upsell, CrossSell etc.)* Key player in the launch of hundreds of successful direct/ digital marketing programs* Results oriented with strong strategic and analytical capabilities* Solid management / leadership skills* Custom relationship marketing focused* Team player* Solid budget management skills
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