Janice Pascone
Marketing Director - Wilder
- Role
- Marketing Director - Consumer at Wilder
- Location
- Cranston, RI, US
- LinkedIn followers
- 500 followers
About Janice Pascone
Experienced Marketing Director with a demonstrated history of working in the real estate…
Experience
Marketing Director - Consumer
Jul 2020 — Present · Boston, MA, US
As Consumer Marketing Director at Wilder, I lead the strategy and execution of consumer-facing marketing initiatives across a diverse portfolio of shopping centers throughout the East Coast. My role blends creativity, data-driven thinking, and cross-functional collaboration to drive traffic, support retailers, and enhance the overall brand experience—both at the property level and for the Wilder brand.I oversee a wide range of programs including branding, community engagement, social media, public relations, advertising, special events, and seasonal campaigns. In addition to managing center-specific marketing plans and budgets, I work closely with vendors and field teams to ensure seamless execution across digital and physical platforms.With a passion for placemaking and retail storytelling, I’m proud to help shape meaningful experiences that connect communities with the places they love to shop, dine, and gather.
Skills
- Marketing Communications
- Customer Service
- Advertising
- Public Relations
- Social Media
- Social Media Marketing
- Marketing Management
- Email Marketing
- Brand Management
- Brand Development
- Marketing Strategy
- Marketing
- Copywriting
- Event Planning
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