Janice Liang

WORK HISTORY

EDUCATION

ABOUT JANICE LIANG

I’m a Data Scientist focused on Marketing Analytics, helping brands in the restaurant (QSR, CDR, fast casual, family dining) and consumer goods industries turn data into smarter marketing decisions. My work centers on understanding how marketing investments translate into business outcomes — from driving guest traffic and sales to strengthening brand equity.I specialize in building and operationalizing measurement and modeling frameworks that connect marketing actions to financial impact. This includes marketing mix modeling incrementality testing, customer segmentation, and predictive analytics to forecast demand and optimize spend.What drives me is helping organizations move beyond descriptive analytics to decision science — integrating data-driven insights into everyday marketing strategy. I partner closely with marketing, finance, and strategy teams to ensure data isn’t just analyzed, but applied effectively across the business.I’m particularly interested in the evolving intersection of data science, marketing, and consumer behavior, and how advanced analytics can inform creative and strategic choices at scale.