Janhvi Singh

Digital Marketing Executive @Purple Focus Pvt. Ltd.

Gurugram, IN

As a Social Media & Digital Marketing Executive at Purple Focus (Advertising Agency, Gurugram), I manage and execute multi-brand campaigns, influencer programs, and data-driven reporting for diverse B2B and B2C clients. My work spans strategy, content development, analytics, and team coordination across multiple brands.Yellow Diamond Snacks• Ran Meta & LinkedIn ad campaigns across metro & non-metro markets• Built campaign calendars, hashtag frameworks & trend-led content• Led influencer outreach, contests & voucher fulfilment• Produced performance decks & ROI insightsJCB (Industrial / B2B)• Delivered weekly/monthly KPI reports with actionable insights• Built content schedules & micro-strategy presentations• Created mini-decks & data frameworks for leadershipPurple Focus (Agency Brand)• Led flagship agency campaigns (Friendship Day, Raksha Bandhan)• Produced content strategies & digital frameworks to boost visibility• Mentored juniors for smooth brief execution Talk India & TeenTalk India (Social Initiatives)• Built presentation decks & digital asset plans for campaigns/events• Designed editorial calendars & messaging frameworks• Researched influencers & audiences for youth campaigns Alpha Corp (Corporate Reporting)• Managed ongoing KPI reporting & dashboards• Consolidated analytics into executive decks• Delivered updated decks & data-driven proposalsClicktra (Digital Campaigns)• Researched & developed influencer strategies/creative assets• Created trend concepts, templates & platform frameworks• Delivered mascot concepts & innovative content ideas

AMITY University Gurgaon

Bachelor's degree

Meerut Public Girls School

Amity University

AMITY University Gurgaon

Bachelor of Arts - BA