Janhavi Srivastava

About Janhavi Srivastava

I\'m a B2B SaaS Marketing Manager with proven 8+ experience in demand generation, marketing automation, CRM strategy, and pipeline growth. I specialize in building and executing multi-channel campaigns that drive lead acquisition, increase conversion rates, and enhance customer engagement across the buyer journey.My expertise includes leading end-to-end digital marketing strategies using tools like HubSpot, Apollo.io, and Zoho CRM, managing campaign budgets, and delivering performance-driven results. I\'m skilled in email marketing, paid media, content strategy, lead nurturing, and sales-marketing alignment to ensure consistent growth and ROI.I’ve worked closely with cross-functional teams to integrate marketing goals with product development, sales enablement, and customer success—ensuring that every campaign supports the broader business objectives. I also use data analytics and performance reporting to inform ongoing optimization and decision-making.Core skills & keywords:B2B SaaS Marketing • Demand Generation • CRM Strategy • Marketing Automation • Growth Marketing • Lead Nurturing • Pipeline Acceleration • Digital Campaigns • Email Marketing • Paid Advertising • HubSpot • Apollo.io • Zoho CRM • Lead Scoring • Buyer Journey Mapping • Performance Marketing • Revenue Marketing • Sales Enablement • Marketing Analytics • Go-to-Market Strategy • Martech Stack ManagementI\'m always open to opportunities where I can help fast-growing SaaS companies scale smarter through strategic marketing.

Experience

1. Marketing Manager

   Gofriday

   Jul 2023 — Present · IN

Education

• Institute of Management Development and Research (IMDR), Pune

  Master of Business Administration - MBA

Skills

• Teamwork
• Team Management
• Microsoft Word
• Microsoft Office
• Analysis
• Powerpoint
• Microsoft Excel
• Training
• Market Research
• Photoshop
• Microsoft Powerpoint
• Research
• Public Speaking
• Management
• Leadership
• English