Janhavi Bhandari
SEM | PPC | Google Ads Specialist
- Role
- Senior Ppc Executive at Pulse Software Solutions Llc
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
Experience
Senior Ppc Executive
Oct 2023 — Present · Mumbai, IN
Create, execute, manage and optimize paid media advertising campaigns across various platforms for clients globally.Conduct thorough competitors analysis for keywords and ad copies using various tools such as Spyfu and Ahrefs.Conduct comprehensive keyword research to identify relevant and high performing keywords and market research to identify trends.Monitor, adjust and control advertising bids and budget to ensure optimal allocation of resources and ROI.Consistently monitor and analyse ad campaigns performance using tools like Google Analytics, Google AdWords, Google Merchant Center, Zoho CRM, Wordpress.Analyzing landing page performance using tools such as Microsoft Clarity and conducting A/B testing to optimize ads and landing pages.Prepare and present detailed performance reports to clients on weekly and monthly basis highlighting key metrics and trends using Looker Studio/Data Studio.Collaborate with other teams to align advertising efforts with overall marketing strategies.Attain weekly calls with clients to discuss strategies and demonstrate campaigns performance.
Education
University of Mumbai
Bachelor of Commerce - BCom
2015 — 2016
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