Jane Zupan
Head of B2b Marketing (Director), Epocrates @athenahealth
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WORK HISTORY
Head of B2b Marketing (Director), Epocrates @athenahealth
Built and scaled the company’s B2B marketing function, aligning strategy, team, and infrastructure to support commercial growth.• Led a scaled industry event strategy generating 650+ qualified leads, opening new RFP opportunities and helping secure a $300K at-risk deal.• Guided cross-functional improvements to marketing data flows, automation, and lead visibility across Salesforce and Marketing Cloud.• Strengthened sales alignment through enablement programs and structured collaboration — recognized as Partner of the Year (Marketing).• Built and developed a high-performing team while establishing repeatable demand-generation and content systems.
EDUCATION
University of Missouri-Columbia
B.A., English / French
University of Missouri-Kansas City
Master of Science - MS, Computer Science
SKILLS
ABOUT JANE ZUPAN
I’m a B2B marketing leader with 20+ years of experience aligning strategy, messaging, and execution to help organizations communicate clearly and grow with intention. I’m known for bringing structure to complex environments — strengthening go-to-market efforts, building collaborative cross-functional partnerships, and ensuring marketing programs support long-term business goals. My leadership style is steady, pragmatic, and focused on creating the conditions for teams to do their best work.Most recently, I built and led a B2B marketing function, establishing positioning, launch frameworks, sales tools, and digital programs while developing strong individual contributors. I’m comfortable operating at both strategic and operational levels — shaping direction while staying close enough to the work to ensure it delivers real impact.With an M.S. in Computer Science and early career experience living and working in France, I bring both analytical rigor and global perspective, translating complex technologies — including AI and enterprise platforms — into clear, market-facing narratives.I’m drawn to organizations that value thoughtful leadership, strong collaboration, and sustainable growth.
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