Janeya A.

About Janeya A.

I’m a lifecycle strategist with a product mindset, driven by curiosity, data, and a deep commitment to understanding how people move through digital experiences. My work sits at the intersection of lifecycle marketing, customer success, and product development, where I specialize in using CDPs, attribution frameworks, and governed customer data to design journeys that feel personal, intuitive, and high-impact.Recognized as the #1 CSM of SMB at Klaviyo for 2022 and 2023, I’m known for pairing empathy with analytical rigor. I’ve built and optimized full-funnel ecosystems—from onboarding and activation to retention and loyalty, while collaborating cross-functionally with engineering, product, design, and marketing teams. I approach every challenge with a hypothesis-driven mindset, using insights, experimentation, and segmentation to uncover opportunities that meaningfully improve engagement and revenue.My background as a founder reinforces how I operate: resourceful, iterative, resilient, and customer-obsessed. Building my own brand gave me firsthand experience in shaping products, refining value propositions, and listening deeply to user needs. Today, I bring that entrepreneurial lens to every role, creating thoughtful, data-backed solutions that serve both the business and the people behind the metrics.

Experience

1. Lifecycle Marketing Customer Success Manager

   Klaviyo

   Apr 2022 — Present

   1 CSM of SMB, 2022 & 2023Top 3 Mid-Market CSM for 2024- Proactively manage a $5M annual recurring revenue (ARR) book of business, overseeing 60+ customers across various industries- Achieved the CSM organization\'s lowest churn in 2022 and 2023 by designing and executing tailored success plans that precisely met individual customer requirements, while simultaneously cultivating a robust rapport with influential decision-makers- Leveraged a CDP to identify churn risk and retention opportunities—analyzing order frequency, predicted next order date, and forecasted CLV to personalize campaigns—resulting in a 28% increase in repeat purchase rate and 35% uplift in customer lifetime value- Lead end-to-end design and execution of email, SMS campaigns, ensuring cohesive and impactful communication strategies that align with business objectives- Lead the end-to-end development and implementation of loyalty subscription programs for DTC brands via (Recharge, Skio), driving subscription revenue to an average of 35% of non-subscription revenue by leveraging personalized campaigns, engagement strategies, and retention-focused initiatives- Established key marketing performance KPIs, implemented robust tagging and tracking mechanisms, and diligently monitored campaign performance. Deployed A/B tests and analyzed data to provide actionable insights, leading to a 32% improvement in campaign & flow optimizations- Demonstrated expertise in database management, actively maintaining list hygiene, optimizing deliverability, and ensuring compliance with industry standards, resulting in improved overall email campaign effectiveness.

Education

• The City University of New York

  International/Global Studies

  2016 — 2018