Janet Villarreal

About Janet Villarreal

Extensive experience leading multilingual content initiatives across global regions, collaborating closely with marketing and product teams at organizations ranging from startups to leading high‑tech oversee localization operations for Cloudflare’s primary website, web applications, blogs, large scale email campaigns, images, videos, reports, and case studies, ensuring high linguistic quality and consistent global user experiences. Previously managed end to end localization testing for both new-to-the-world and well-established digital and hardware products at Google.Main LPM skills: • Developed deep expertise in cross functional collaboration with Product, Engineering, UX, Marketing, and Content teams. Strong advocate for internationalization and localization best practices, regularly partnering with developers and educating stakeholders on localization strategy and planning. • Experienced in aligning localization workflows with product teams operating under Agile and Scrum methodologies.• Daily hands-on use of Translation Management Systems (TMS), Computer Assisted Translation (CAT) tools, Content Management Systems (CMS), and AI driven localization solutions, including Smartling, Smartling MT engines, DeepL, and Gemini, leveraging both Neural Machine Translation (NMT) and Large Language Models (LLMs). • Highly skilled at breaking down complex, large scale localization requests into clear, structured, and actionable tasks.• Own vendor communications and request management, leveraging operational insights to refine SLAs at each annual contract renewal.• Consistently drive process and workflow improvements by defining and refining SOPs to minimize friction, recurring blockers, and operational inefficiencies.Beyond LPM role: Demonstrated ability to wear many hats and work in ambiguous & deadline-driven environments while working in startups: This experience goes from UX testing, UI design, beta testing, testers recruitment, product research, to close coordination with designers, engineers, and content creators.

Experience

1. Localization Project Manager

   Cloudflare

   Jan 2021 — Present · San Francisco, CA, US

   Manage the end-to-end localization lifecycle for global marketing assets, from strategic planning to final delivery, ensuring every piece of content resonates as a native experience for users worldwide. Streamlined processes and created knowledge base documentation to boost team performance. Manage the localization and testing of the Cloudflare website and web tools in collaboration with cross‑functional teams. Support the localization of creative assets across email, visual, and multimedia formats. Partner with product teams to plan, localize, and test language expansion for Cloudflare web tools, including Radar, the R2 Calculator, and additional platforms. Ensure content accuracy and consistency by working closely with content creators and developers to identify and flag source issues, including outdated terminology, statistics, and typos. Own vendor relationships to ensure alignment on project requirements, proactive blocker resolution, and quality issues are addressed before final deliverables are submitted to stakeholders. Managed linguist performance to deliver consistent, high-quality translations for Cloudflare’s global languages (use of ‘hybrid intelligence’ as AI-assisted translation methodology).

Education

• Golden Gate University

  Master’s Degree, Integrated Marketing Communications

  2013 — 2015

• University of California, Berkeley

  Bachelor’s Degree, Sociology

  2008 — 2010

Skills

• Social Media
• Marketing
• Public Relations
• Research
• Customer Service
• Public Speaking
• Microsoft Office
• Community Outreach
• Microsoft Word
• Spanish
• Project Management
• Photoshop
• Online Marketing
• English
• Budget Management
• Recruiting
• Strategy
• Marketing Strategy
• Qualtrics
• Spss
• Survey Monkey
• Html
• Css
• Adobe Photoshop
• Adobe Acrobat
• Slack
• Asana
• Economic Development
• Sustainable Development
• Strategic Planning
• Partnership-Building
• Administrative Management
• Content Strategy
• Information Architecture
• User Experience Design
• Cloud Computing
• IT Automation
• Jira
• Software Deployment
• Software Installation