Janette Chow

Sales Lead Consumer Panel Advanced Analytics @NielsenIQ

Oxford, GB
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WORK HISTORY

Jan 2024 — Present

Sales Lead Consumer Panel Advanced Analytics @NielsenIQ

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Oxford, GB

I lead sales and go-to-market initiatives for advanced consumer panel analytics at NIQ, partnering with FMCG and retailer clients to unlock growth through market penetration, usage, and category expansion.

EDUCATION

2011 — 2016

University of Oxford

Doctor of Philosophy - PhD, Experimental Psychology

N/A

University of Oxford

SEDA PDF Learning, Teaching and Assessing Award, University teaching qualification

2007 — 2010

University of York

BSc, Psychology

SKILLS

ResearchStatisticsQuantitative ResearchPsychologySpssData AnalysisScienceCognitionTeachingResearch DesignScientific WritingExperimental DesignEnglishMandarinGrowth Curve AnalysisRStatistical ModelingLogistic RegressionLinear RegressionCantoneseMultilevel ModellingPythonMatlab

ABOUT JANETTE CHOW

With a PhD in Experimental Psychology, I combine analytical rigor and behavioural insight to drive commercial strategy. I lead sales and go-to-market initiatives for advanced consumer panel analytics at NIQ, partnering with FMCG and retailer clients to unlock growth leveraging consumer surveys and segmentation and disaggregated data analytics.

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Janette Chow — Sales Lead Consumer Panel Advanced Analytics at NielsenIQ in Oxford, GB | Unifers