Janette Baxa
Sr Marketing Manager @Live Nation Entertainment
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WORK HISTORY
Sr Marketing Manager @Live Nation Entertainment
Beverly Hills, CA, US
Create and execute strategic marketing/ad plans for The Wiltern and its 100+ shows per year• Increased paid attendance by 13K while decreasing ad budget spend by 26% from prior year• Oversee brand management for The Wiltern and its social media content for accuracy, greater event awareness and to increase follower count and improve engagement• Piloted the first venue SMS program and conceived its name, “Wiltern Signals”• Work closely with Talent Buyer, Marketing Agent and Management to ensure efficient and effective marketing to get shows to “sold out” status• Solicit radio stations for promotion proposals and proper on air scheduling.• Negotiate ad trades or discounted ad rates• Research potential marketing outlets and establish relationships• Produce presale/on sale ecards and bi-monthly venue newsletter• Maintain relationships with music blogs for concert listings and ticket giveaways• Produce hard/digital show flyers and schedule hits (street team/social media) • Generate event previews and advance on-site press• Brainstorm and implement unique and creative marketing tactics
EDUCATION
Loyola Marymount University
BA, Communications - Media Studies
SKILLS
ABOUT JANETTE BAXA
Marketing leader who enhances corporate marketability through progressive digital and printmarketing tools in addition to unique and effective brand and event messaging. Seasoned entertainment industry professional with extensive background in public relations and communications.
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