Janet Sweet

About Janet Sweet

Extensive experience in creating dynamic learning products for grades PreK-12 with an uncompromising focus on customer needs and user experience in the fast-paced, highly creative online learning industry. Strong blend of strategic insight, successful execution, and creative team-building skills. My mission is always the same: To create compelling learning products that help kids be successful and drive revenue.Specialties: Strategic planning. Generating cross-platform assets for mobile, web, and print use. Creative and tactical communications. Product life cycle and budget management. Leading freelance teams to benchmark performance.

Experience

1. Director of Product Development

   Southwestern Advantage

   Jul 2013 — Present · Nashville, TN, US

   Leading all aspects of product development to support learning success and life skills for preschoolers through high-schoolers and their parents.Southwestern Advantage products are sold directly to families by cream-of-the-crop, hard-working young people earning their way through college. As a member of the Southwestern Family of Companies, Southwestern Advantage invests in outstanding people and resources to create excellent products and services, which inspire and impact successful learning growth in school and in life.

Education

• Alma College

  BA

• Michigan State University

  MA

Skills

• Copy Editing
• Marketing
• Management
• Creative Writing
• Early Childhood Education
• New Business Opportunities
• Marketing Communications
• Market Research
• Editing
• Product Development
• Copywriting
• Identifying New Business Opportunities
• Managing Creative Teams
• Writing
• Publishing
• Media Relations
• Editorial Direction
• Strategy
• Editorial
• Books
• Strategic Planning
• Public Speaking
• Social Media
• Content Development
• Content Management