Janet Parodi

About Janet Parodi

Providing integrated traditional product, digital marketing and social media marketing strategy and execution for global pharmaceutical launch and in-line oncology and general medicines brands to consumers and healthcare professionals achieving measurable results that drive business. Consumer DTC advertising and DRTV lead management. Paid Search creative and Search Engine Optimization to elevate brand recognition and lead generation. Mobile strategy and implementation.Specialties:• Digital advertising • CPA and lead gen • Internet marketing• Integrated marketing solutions • Pharamceutical marketing, • Direct mail and email• DTC and DRTV• Digital and multichannel strategy • CRM marketing, DTC and HCP• Target audience insights/segmentation • Brand Website strategy • KPI development and analytics• SEO/SEM• Social media

Experience

1. Senior Product Marketing Consultant

   Stafford Communications Group

   Jul 2012 — Present

   Responsible for the development and implementation of Exelon Patch & Gilenya digital strategy, including Social Media, Mobile, Digital media, Web partnerships and Search. Partnered with internal teams to develop marketing programs, convention engagement, field communications, and sales collaterals to support the brand strategy. Led the digital & social outreach to support multiple celebrity spokesperson campaigns. Collaborated with Market Research for competitive intelligence, customer insights and feedback. Selected, managed, and evaluated agency partners and vendors. Provided data analysis and reporting using Omniture, Cognos and Google Analytics. Oversaw the creative development of multiple Apps to increase brand utilization and awareness. Piloted a game app to drive engagement.• Improved dosage titration; increased RM program enrollments and social engagements through the development and execution of branded and unbranded communications.• Developed, launched and promoted multiple branded and unbranded social properties on Twitter®, YouTube® and Facebook® with full comment moderation. • Led the development and launch of desktop and mobile websites and supporting promotion plan. Attained a 73% enrollment conversion rate by piloting Click-to-Talk technology.• Achieved a 43% YOY product voucher utilization increase through a targeted digital advertising campaign and a segmented multi-channel adherence program.

Education

• Fairleigh Dickinson University

  MBA, Marketing

Skills

• Website Management
• Professional Promotion
• Brand Management
• Youtube
• Facebook
• Interactive Advertising
• Integrated Marketing Solutions
• Crm
• Awesomeness
• Online Advertising
• Digital Strategy
• Customer Insight
• Search Advertising
• Interactive Marketing
• Webmaster Services
• Marketing
• Sem
• Product Launches
• Multi-Channel Marketing
• Marketing Management
• Online Lead Generation
• Pharmaceuticals
• Digital Marketing
• Relationship Marketing
• Lead Generation
• Social Media Outreach
• Managed Care
• Product Marketing
• Email Marketing
• Strategy
• Social Media Marketing
• Product Launch
• Social Media Communications
• Web Marketing
• Pharmacy Marketing
• Analytics
• Dtc
• Integrated Marketing
• Pharmaceutical Industry
• Consumer Marketing