Janet McQuarrie
- Role
- Email Marketing Manager at Rentokil Terminix
- Location
- Athens, GA, US
- LinkedIn followers
- 500 followers
About Janet McQuarrie
Excited to begin navigating the customer journey as a CRM Campaign Manager. My focus will…
Experience
Email Marketing Manager
Mar 2007 — Present
Grew the Terminix email channel from ground zero to a multi-million dollar revenue generator by:\\\\n• Developing automated campaign journeys to convert targeted niche audience segments.\\\\n• Maximizing knowledge and experience utilizing enterprise grade email service providers. Advanced knowledge of Cheetah Digital Marketing Suite and basic knowledge of Salesforce Marketing Cloud.\\\\n• Applying HTML editing skills to maximize creative efficiencies.\\\\n• Increasing inbox placement rate by optimizing email deliverability strategies.\\\\n• Managing monthly email content calendar.\\\\n• Continually A/B testing and compiling learnings to provide business insights and direction.\\\\n• Writing clear, informative project briefs to aid in the development of brand-aligned creative assets.\\\\n• Leveraging analytics tools like PowerBI and Google Analytics to create performance dashboards and adhoc campaign reporting.\\\\n• Building strong presentation and written communication skills through ongoing sharing of channel activity.\\\\n\\\\nIn March 2021 began advocating for those with disabilities and family caregivers by accepting the role of Chairman of the Limitless Business Resource Group. As Chairman I am responsible for growing membership and managing all related activities to align with our mission.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
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