Janet Howlader

About Janet Howlader

Hey there! I’m Janet. I run Product at Misfits Market. We’re an online grocer that works directly with growers and producers to reduce inefficiencies in the food space—allowing us to pass along sustainably-sourced savings of up to 30% to the customer. We’re passionate about food access (across multiple meanings of the term like price, assortment, and region) and serve almost every zip in the lower 48 states. At Misfits I manage our team of talented product managers and designers. We work hard to craft delightful and user-friendly shopping experiences for our diverse users—striving to incorporate the best user practices of the e-commerce space while leaning into the “misfit” opportunities unique to our product. I’m passionate about the full potential of online grocery, and how we can help everyday Americans save time, mental energy, and money for healthy, nourishing foods. About me:Lover of user experience, user research, and great consumer insights. Bullish on personalization. Background in AR/VR, holograms, and playful hands-on learning.

Experience

1. Head of Product

   Misfits Market

   Oct 2024 — Present · New York, NY, US

   Misfits Market is an online grocer that delivers organic produce and sustainably sourced groceries for up to 30% less than grocery store prices. Our mission is to bring delicious, fresh, and affordable misfit food to people everywhere, to help small to medium-sized organic farms and producers find direct channels to consumers, and to reduce food waste at a scale that creates positive and lasting impact. We currently service all zip codes in 48 states, to make sure that every household has access to fresh and affordable produce.As of October 2022, Misfits Market acquired Imperfect Foods and we joined forces as mission-driven grocers. In our new combined organization, I oversee our Product and Product Design team where we oversee Customer Product (Web/Mobile, Growth Product, Shopping and Post-Purchase Experience, Subscription Platform and Retention including our in-house Loyalty and Paid Membership programs) and Business Operations Product (Ops Tech, B2B - Fulfilled by Misfits, Food as Medicine and Internal Tools)

Education

• Dartmouth College

  B.A., Computer Science, New Media Studies