Janet Hohmann

About Janet Hohmann

I have over 20 years of corporate communications and marketing experience. I have worked with a broad range of technology and health tech companies - from venture-funded start-ups to some of the biggest names in tech today including IBM, HP, Sony, Dolby, and BMC. Skills include: thought leadership programs, content strategy, marketing, branding, customer reference programs, social media, public relations, and analyst relations. I also have extensive experience in executive, internal, and crisis communications. I am a strong copywriter, editor, and creative thinker. The bulk of my expertise is in enterprise-level business-to-business software communications strategy, branding, planning, and execution on both a national and global scale. I have a track record of building and implementing high-impact programs that define and differentiate the organizations I support.

Experience

1. Senior Director of Corporate Communications

   Edifecs

   Jun 2014 — Present

   As senior director of corporate communications, I oversee all our communications including public relations, thought leadership, speaking, executive communications, social media, communications strategy, branding, and internal communications. Recently, I led customer, internal, and external communications through three acquisitions, a billion-dollar private equity investment, and a CEO transition. I single-handedly created and implemented our most successful marketing campaign,#WhatIRun, in partnership with Allbirds to support women in health tech. I also lead our Connect Healthcare Event - bringing together payer and provider executives to challenge the status quo in healthcare.

Education

• UC Irvine

  BA, English

Skills

• Public Relations
• Social Media
• Corporate Communications
• Media Relations
• Strategy
• B2b
• Strategic Communications
• Leadership
• Start-Ups
• Marketing
• Analyst Relations
• Press Releases
• Strategic Planning
• Internal Communications
• Social Media Marketing
• Blogging
• Marketing Communications
• Crisis Communications
• Messaging
• Content Strategy
• Integrated Marketing
• Marketing Strategy
• Content Development
• Message Development
• Copywriting
• New Media
• Digital Media
• Newsletters
• Communications Planning
• Digital Marketing
• Social Networking
• Content Management
• Editing
• Copy Editing
• Web Content
• Writing
• Journalism
• Facebook
• Strategic Partnerships
• Online Marketing