Janeth Castrejon
Strategic Marketing & Communications Leader | Bilingual Latina Professional | Creative Storyteller
- Role
- Marketing Communications Director at American Heart Association
- Location
- Fort Myers, FL, US
- LinkedIn followers
- 500 followers
About Janeth Castrejon
I’m a strategic marketing and communications leader with over a decade of experience driving brand visibility, community engagement, and impactful storytelling. My work spans healthcare, nonprofit, and academic sectors, where I’ve delivered measurable results—such as a 25% increase in social engagement and 89 media placements that amplified local impact stories.I specialize in: Integrated Marketing & Communications Media Relations & Storytelling Community Engagement & Partnership Development Event Marketing & Sponsorship Activation Social Media Strategy & Content CreationPassionate about mission-driven work, I thrive on creating campaigns that inspire action and foster meaningful connections. Explore my portfolio for examples of marketing campaigns, media strategies, and community impact initiatives: connect and collaborate to make a difference!
Experience
Marketing Communications Director
Sep 2023 — Present · Estero, FL, US
I focus on developing and implementing communications and marketing plans that promote the American Heart Association’s strategic priorities, events and cause initiatives within the Estero (Lee & Collier counties) market. Responsibilities include developing and implementing strategic marketing and communications plans, to inform key audiences about heart disease and stroke. I will also assist with crisis communications and sensitive issues on an as-needed basis. The position interacts with volunteer leadership, senior management, component staff, news media, outside organizations and general public for the purpose of enhancing the American Heart Association’s public image and increasing the flow of news and other information to the media with the overall goal of supporting and impacting the strategic fundraising activities of the American Heart Association and health of the community. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations.
Education
Florida Gulf Coast University
Bachelor’s Degree, Communication and Public Relations
2017
University of Phoenix
Associates, General Studies
2008 — 2009
Skills
- Management
- Team Building
- Chambers of Commerce
- Hispanic Marketing
- Coaching
- Customer Service
- Business Development
- Strategic Planning
- Budgets
- Finance
- Public Speaking
- Customer Relationship Management (Crm)
- Budgeting
- Financial Analysis
- Marketing Strategy
- Adobe Premiere Pro
- Non-Profit Leadership
- Leadership
- Social Networking
- Financial Services
- Board of Directors
- Banking
- Business
- Training
- New Business Development
- Risk Management
- Time Management
- Microsoft Office
- Sales
- Recruiting
- Project Planning
- Leadership Development
- Sales Management
- Non-Profit Volunteering
- Adobe Photoshop
- Account Management
- Business Planning
- Online Marketing
- Analysis
- Negotiation
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