Janet Digiovanna

About Janet Digiovanna

I\'m a co-founder and principal of Dash - Advisors to Innovative Food & Beverage…

Experience

1. Co-founder and Principal

   Dash Advisors, Llc

   Jan 1995 — Present · Fairfax, CA, US

   Danny Rubenstein and I are the Co-Founders and Principals of Dash Advisors, LLC. We are expert strategists, business builders and entrepreneurs with over twenty years of extensive experience and proven success advising innovative natural products and specialty food & beverage companies. Our clients have benefited from our expert support and our hands on approach by guiding and supporting them through various strategic, financial, marketing, product development, sales, distribution and/or operational stages of growth. We often facilitate change and innovation, assist our clients as they move from one stage of its life-cycle to another and help them capitalizing on new business opportunities. We work closely with them to craft and execute the appropriate combination of strategies in order to significantly increasing the likelihood of success, ensure lasting results and substantially increase the overall value of our clients’ companies. Some of the startup and early stage clients we’ve served include; POM Wonderful, One Natural Experience (O.N.E.), Artuso Pastry, Green Planet Bottling, and Tazo Tea. On several occasions we have acted in the capacity of “outsourced C-Suite” for start up and early stage companies, occupying multiple roles including; CEO, COO, CFO, CMO and SVP of Sales. We have also completed successful engagements with large strategic clients such as IAWS, Silver Brands, Driscoll’s Berries, Webvan and the Gerber Food Company. Clients of this nature benefit not only from our ability to identify emerging niches that become trends, but also our ability to identify the companies and brands that would have the most chance of becoming category leaders. Our ability to “pick the winners” very early has given these types of clients a competitive advantage when it comes to entering these categories before their competitors, making strategic investments and/or acquisitions.

Skills

• Food
• Competitive Analysis
• Start-Ups
• Creative Direction
• Product Development
• Management
• Strategic Planning
• Market Planning
• Public Relations
• Marketing
• Consumer Products
• New Business Development
• Brand Development
• Entrepreneurship
• Retail
• Advertising
• Product Marketing
• Event Management
• Leadership
• Brand Management
• Strategy
• Marketing Strategy
• Social Media Marketing