Janet Sawires
Global Brand & Marketing Leader
- Role
- Director, Brand Advertising Senior Group Manager at Citi
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Janet Sawires
I’m a global branding and marketing leader with over 20 years of experience driving growth across financial services, insurance, and advertising. As a hybrid marketer, I bridge strategy and execution—translating brand vision into compelling creative campaigns that deliver measurable impact.I specialize in building and evolving brands through innovative, client-centric storytelling that enhances visibility and strengthens market position. My experience spans brand strategy, visual identity, integrated campaign development, sponsorship activation, content strategy, and omnichannel marketing.Known for combining strategic thinking with creative leadership, I cultivate high-performing teams and strong stakeholder relationships to turn bold ideas into results.
Experience
Director, Brand Advertising Senior Group Manager
Aug 2025 — Present · New York, NY, US
Leading global advertising strategy to elevate Citi\'s enterprise brand presence, drive business growth, and build long-term brand equity.
Education
St. John's University, The Peter J. Tobin College of Business
MBA, Marketing
2006 — 2008
St Joseph Hill Academy High School
High School Diploma
1993 — 1997
Fordham University
BS, Biology, Minor: Spanish
1997 — 2001
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