Janet Pratt

Experience

1. Executive Vice President

   Iqs Directory

   Mar 2000 — Present

   Organizational Go to Market StrategyPartner in development of Industrial Quick Search (IQS) moving industrial marketing from print to search engines.Identify core industry specific categories based on market activity in creation of IQS directory content.Sell Premium Advertising, SEO, PPC, Website Design Services.Request for quotation functionality implementation. Create company marketing media kit. Now offering Web Site Development, SEO, and Social Marketing Programs Conceive and implement the process of creating an impending event requiring a business decision that incorporates our marketing, analytics and sales staff into one strategy. Recommend and launch enhancements for customer advertising programs. Identify and manage sales cycle support functions that increased overall advertising sales. Negotiate partner program with analytics Software Company providing free statistics on website activity patterns. Launch and manage Goldmine customer relation management software. Create and implement dynamic website production database which streamlined editorial and graphic functions. Develop department procedures and job duties for editorial, graphic and production departments. Produce content protocol and text link strategy for 130 industry blogs that supports overall directory content and search engine optimization.Leading implementation of dynamic production database. Hire, train and mentor sales staff. Oversee website design and programming developments. Advise and consult on SEO and PPC projects. Create procedure manuals for graphic, production, and editorial departments. Manage and guide editorial, graphic and IT staff in administration of over web pages.

Education

• Ferris State University

  BS

  1985 — 1989

Skills

• Blogging
• Lead Generation
• Direct Mail
• Strategic Partnerships
• SEO
• Media Buying
• Copywriting
• Social Networking
• Social Media Measurement
• Interactive Marketing
• Web Marketing
• Digital Strategy
• Online Marketing
• Social Media Marketing
• Sem
• Marketing Communications
• Facebook
• Social Media
• Marketing Strategy
• Web Analytics
• Google Analytics
• Media Planning
• Integrated Marketing
• Ppc
• Mobile Marketing
• Online Advertising
• Google Adwords
• Strategic Planning
• Marketing Management
• Email Marketing
• B2b Marketing
• Press Releases
• Marketing
• Brand Development
• Digital Marketing
• B2b
• Direct Marketing
• Advertising
• Website Development
• Wordpress