Janet Goss

About Janet Goss

Seasoned brand and communications strategist who has worked at the intersection of public…

Experience

1. Partner

   GMMB

   Apr 1996 — Present · Washington, DC, US

   As a partner and leader of GMMB’s Brand Group, Janet specializes in helping mission driven organizations — leading public interest groups, foundations, institutions and associations — raise their profiles through branding and reputation management. Drawing from thirty years of experience, she helps organizations navigate change and position themselves for future success. She listens deeply to her clients to understand not just what they do but what they stand for and what they want to become. The result: communications work that isn’t simply adopted, but embraced. She develops deep and lasting relationships with her clients because she cares about issues like climate change, education, health, democracy and social justice just as much as they do. She provides strategic counsel on messaging, paid and earned media outreach, online engagement strategies and crisis communications.

Education

• American University Washington College of Law

  J.D.

  1983 — 1986

• The Taft School

  H.S.

  1975 — 1978

• Clark University

  B.A., Comparative Politics

  1978 — 1982

Skills

• Nonprofits
• Political Campaigns
• Publicity
• Politics
• Public Affairs
• Political Communication
• Media Studies
• Reputation Management
• Social Media
• Public Relations
• Internal Communications
• Media Relations
• Messaging
• Strategic Communications
• Speech Writing
• Message Development
• Press Releases
• Corporate Social Responsibility
• Public Policy
• Crisis Management
• Coalitions
• Communications Planning
• Crisis Communications
• Newsletters
• Spokesperson
• Corporate Communications
• Grassroots Organizing