Janessa Muraco

About Janessa Muraco

Leader with significant experience in applying exceptionally creative analytical and strategic skills to make decisions and inform internal and external customer partners of consumer trends and opportunities. Grounded in the reality of the business and immediate need while pushing for a future-focused, additive perspective and challenging the status quo. Sources diverse viewpoints while having a strong individual perspective grounded in the balance of art and science. Clearly communicates learnings and messages in ways that allow for diverse learning styles to interpret and take action.

Experience

1. Insights Consultant

   Circana

   Mar 2023 — Present

   Currently partnering with Kroger and 84.51° on strategic issues, identifying opportunities to drive market share and sales in changing retail environment. Delivering insights to client leadership regularly, with results informing strategies across the store. Leveraging complex data assets to inform decisions in traditional retail, digital, and omnichannel markets-Presenting quarterly thought leadership on state of the retail market to Kroger and 84.51° leadership, as well as top CPG partners-Regularly identifying drivers of performance relative to competition with strategic recommendations-Leveraging multiple complex data sets to provide holistic insights.

Education

• James Madison University

  Bachelor of Arts, Modern Foreign Languages; Italian; Spanish; Political Science

  2006 — 2010

• Ashland University

  Masters of Business Administration

  2014 — 2017

• James Madison University

  M.A., Political Science, Concentration in European Union Policy Studies

  2010 — 2011

Skills

• Microsoft Word
• Team Leadership
• Microsoft Excel
• Powerpoint
• Leadership
• Microsoft Office
• Microsoft Office 2007
• Event Planning
• Public Speaking
• Research
• Customer Service
• Qualitative Research
• Fundraising
• Teamwork
• Project Coordination
• Market Research
• Data Analysis