Jane A. Smith

About Jane A. Smith

If you want to go fast, go alone. If you want to go far, go together-African Proverb |(As stated in the movie \"The Good Lie\")I was raised on a farm in Iowa and possess a solid agricultural background, combined with a strong work ethic. I have a passion for strategizing cutting edge demand generation campaigns that help drive customers and prospects through the purchase funnel. Nothing makes me happier than flipping a qualified lead over to sales. I specialize in bottom-up marketing to develop integrated lead generation programs, public relations initiatives, benchmarking parameters and copy writing. I am also adept at brand and reputation monitoring and management. I hold a Master’s Degree in Digital Marketing.While I love my work it’s not the only thing I enjoy. I love playing the piano, boating, cruising, swimming in the ocean, fishing, cheering on the Minnesota Vikings, and spending time with family, friends and our fun-loving and playful cats. Served as the Dow team lead on the award winning project, Dow 2014 “World Water Day: Dow Energizes the Dialogue” campaign. Our Dow team and Gibbs and Soell were recognized with the elite Gold SABRE Award and were honored for creating one of the 40 best public relations programs in the world by Holmes Report.Expertise: • eMarketing • Writing • Eloqua/HubSpot • Analytics • B2B • Pipeline Marketing• Brand Management • Staff Management • Market Research• Product Positioning • Advertising • Public Relations • Cross Functional Leadership• Strategic Marketing / Execution • Trade Shows/Events • CRM • Interactive Marketing • Online/Web Management • SEO • Paid Search/PPC

Experience

1. Director of Marketing

   Enviro Tech, An Arxada Company

   Jan 2019 — Present · Modesto, CA, US

   Lead traditional and digital marketing, public relations, and communications teams; own all branding touchpoints. Maintain the company brand, including messaging, tone, and design. Drive awareness, new product launches, event attendance, and influence public opinion through PR, social media and influencer relations.

Education

• Full Sail University

  Master of Science, Digital Marketing

  2014 — 2015

• University of Northern Iowa

  Bachelors of Arts, Public Relations & Marketing (Journalism Minor)

• University of St. Thomas - Opus College of Business

  Mini Masters, Marketing

  2008 — 2008

Skills

• Brand Management
• Content Strategy
• Marketing Strategy
• Social Media
• Strategic Communications
• Strategy
• Renewable Energy
• Marketing Management
• Email Marketing
• Pianist
• Digital Strategy
• Program Management
• Target Segmentation
• Online Advertising
• Product Launches
• Strategic Planning
• Corporate Communications
• Wind Energy
• Footwear
• Public Speaking
• B2b
• Direct Marketing
• Product Launch
• Management
• Eloqua
• Telemarketing Planning
• Crm
• Leadership
• Business Development
• Lead Generation
• Digital Marketing
• B2b Marketing
• Advertising
• Sales
• Writing
• Creative Direction
• Standby Generators
• Integrated Marketing
• Marketing Communications
• Hubspot