Jane Novikova
Online Marketing Consultant @Novacard
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WORK HISTORY
Online Marketing Consultant @Novacard
Mexico City, MX
Led the digital marketing strategy and performance execution for NOVACARD, an innovative credit card fintech launching in Mexico, from pre-launch testing to full market entry- Designed and executed a 4-month pre-launch phase under the \"Lemoncard\" test brand, running 5 A/B testing waves to validate product–market fit, pricing models, and acquisition funnels- Spearheaded a full-funnel performance marketing strategy for launch, managing a team of 8 across media buying, analytics, and CRM automation- Built Meta and Google Ads acquisition flows from scratch, including event tracking via API, custom landing pages, audience segmentation, and end-to-end CRM integration with omnichannel follow-ups (SMS, WhatsApp, Email)- Drove ongoing experimentation with creatives, targeting, and retargeting strategies using Meta A/B testing tools and CRM automation—ensuring statistically valid results before scaling
EDUCATION
Moscow Institute of Psychology
Professional Diploma in Psychological Counseling, Counseling Psychology
Quantic School of Business and Technology
Executive MBA
Lahti University of Applied Sciences
Erasmus, International Business
Universidad Complutense de Madrid
Exchange student, Business&Administration
Saint Petersburg State University
Specialist degree (Licenciado), Economics and Business Administration
ABOUT JANE NOVIKOVA
Hi, I’m Jane — Co-founder of Click2Revenue, a performance marketing agency that helps businesses transform every dollar of ad spend into real, trackable revenue.We’ve worked with over 100 clients across 14 industries to break the most common marketing trap:The Toxic Cycle That Drains Your Budget: 1. You invest in digital ads. Your sales team says, “These leads are garbage.” 3. You’re left in the dark, switching agencies and strategies, hoping something sticks — and wasting more money.We fix that.At Click2Revenue, we build custom sales systems that track performance in real time — from click to conversion.You’ll finally have full visibility into your ROI, backed by a strategy designed to scale what works and cut what doesn’t. No fluff. Just results you can measure. Ready to stop gambling with your ad budget?Let’s talk: https://calendar.app.google/dnSRaSNjJnzYrGC19
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