Jane McPherson

About Jane McPherson

A strategic marketing leader with extensive experience in omni-channel marketing, digital innovation, and customer-centric strategies within fast-growing multi-unit restaurant companies. I have a proven track record in leveraging MarTech, data-driven insights, and digital advertising to drive customer engagement, loyalty, and business growth. Renowned for crafting effective strategies, identifying growth opportunities, and inspiring high-performing teams to achieve exceptional results.Steering Capriotti\'s marketing endeavors over the past seven years, my tenure is marked by orchestrating brand elevation and strategic growth initiatives. The company\'s ascent to Inc. Magazine\'s Fastest-Growing Private Companies is a testament to our team\'s adeptness in brand marketing, public relations, and innovative campaigns, including geotargeted digital advertising that has propelled sustained sales growth. Our collective efforts have not only enhanced our driven growth in ticket and shop growth but have also solidified Capriotti\'s reputation as a top workplace, reflecting our values of quality, agility, and teamwork in the fast-casual dining sector.

Experience

1. SVP of Marketing

   Penn Station East Coast Subs

   Dec 2024 — Present

   As the SVP of Marketing at Penn Station East Coast Subs, I lead brand strategy, guest engagement, and innovation to drive growth for this beloved sandwich chain. My responsibilities span consumer research, advertising, media, digital and traditional marketing, menu innovation, and loyalty initiatives—ensuring that every touchpoint strengthens brand relevance and drives traffic.With a passion for blending data-driven insights with creative storytelling, I develop and execute strategies that elevate brand perception, enhance customer experiences, and drive business results. From refining advertising and media strategies to optimizing packaging and convenience, my focus is on ensuring Penn Station remains top of mind for consumers.At the core of my work is a commitment to bringing the brand’s premium, made-to-order sandwiches to more guests while reinforcing our reputation for quality and authenticity.

Education

• University of Missouri-Columbia

  Bachelor of Business Administration (B.B.A.), Management & Marketing

  1990 — 1994

Skills

• Marketing
• Marketing Research
• Mobile Marketing
• Online Advertising
• Creative Direction
• Advertising
• Digital Marketing
• Marketing Management
• Art Direction
• Web Analytics
• Integrated Marketing
• Social Media
• Product Management
• Market Research
• Marketing Communications
• Product Marketing
• Mobile Devices
• Social Media Marketing
• Brand Management
• Marketing Strategy
• Email Marketing
• Brand Development
• Management
• Media Planning