Jane Mathias
Sr Lifecycle Marketing Manager @Relay
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WORK HISTORY
Sr Lifecycle Marketing Manager @Relay
EDUCATION
Ryerson University
Bachelor's degree
SKILLS
ABOUT JANE MATHIAS
I\'m a growth-obsessed Sr. Lifecycle Marketing Manager with a knack for turning data into delightful, automated customer journeys. I specialize in crafting onboarding and activation strategies that drive conversion rates, foster sustainable growth, and elevate the B2B customer experience.Passionate about the intersection of marketing and technology, my approach is rooted in leveraging marketing automation to innovate, branch, and constantly improve the customer lifecycle. Think: strategic funnels, in-app messaging with immaculate timing, hyper-targeted nurture flows that hit just right, and win-back campaigns that are too sweet to ignore. I ensure that every touchpoint is an opportunity to engage and add value, driving product adoption, customer success, and long-term loyalty. Real SaaS growth happens when you deeply understand your customers’ evolving needs (keyword: evolving) and meet them exactly where they\'re at with creative, insight-driven engagement.When I’m not geeking out over automation or the latest marketing trends, I’m busy reimagining how to make customer journeys smoother, smarter, and scalable. The goal? Growth that feels effortless, inevitable, and honestly, iconic.Let’s connect to chat about all things SaaS, marketing, and growth
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