Janelle Waite
Customer Relationship Manager at Kenvue
- Role
- Customer Relationship Management Manager at Kenvue
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
Experience
Customer Relationship Management Manager
Apr 2023 — Present · US
Promoted to lead CRM product ownership during the Kenvue spinoff from Johnson & Johnson, supporting consumer marketing efforts across high-profile brands including Aveeno and Listerine. Led the Salesforce Marketing Cloud (SFMC) campaign infrastructure, email journey development, and compliance alignment, partnering cross-functionally with marketing, legal, data, and development teams.Key Contributions: Serve as the cross-brand CRM lead, coordinating platform-wide campaign support and marketing automation capabilities across multiple consumer product lines. Build, test, and deploy scalable, brand-specific email journeys and standardized templates using Salesforce Marketing Cloud, improving campaign execution speed and visual consistency across all consumer segments. Leverage customer behavior analytics to inform content strategy, segment overlapping user data, and recommend journey enhancements that strengthen personalization and email effectiveness. Partner closely with the data team to analyze audience behaviors, drive 1st-party data segmentation, and optimize open rates, click-throughs, and unsubscribe reduction through continuous A/B testing. Prioritize feature backlogs in collaboration with brand product owners, define OKRs, and guide product activation roadmaps aligned with business goals. Manage regulatory and legal compliance for CRM activities, including adherence to CCPA, MCC website UAT protocols, and ongoing collaboration with legal stakeholders.
Education
Southern University and Agricultural and Mechanical College at Baton Rouge
Management Information Systems, General
2006 — 2009
Southern University and Agricultural and Mechanical College at Baton Rouge
Bachelor of Applied Science - BASc
2006 — 2009
Full Sail University
Master's degree
2017 — 2018
Skills
- Visio
- Program Management
- Customer Service
- Business Process Improvement
- Strategy
- Sharepoint
- Data Analysis
- Process Improvement
- Sdlc
- IT Management
- Management
- Business Analysis
- Itil
- Public Speaking
- Cross-Functional Team Leadership
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.