Janelle Kozyra

About Janelle Kozyra

Creative and data-driven go-to-market leader sought after to commercialize new products…

Experience

1. Senior Director, Growth & Performance Marketing

   Patina

   May 2022 — Present

   Build foundational elements of the marketing organization for a totally new brand and concept in the healthcare space. Entrepreneurial role responsible for: generating eligible patient leads, nurturing them to conversion, supporting brand development, and driving a scalable marketing operation. Lead the planning, strategy, execution, testing, analysis, and optimization of campaigns across owned and paid channels (website, email, digital ads, traditional media, paid editorial and other sponsorships, direct mail). Drive storytelling and messaging in alignment with business objectives. Manage and execute aggressive, cross-geo growth plans through several external partners as part of extended full-suite marketing team. Includes digital marketing agencies, web agency, and marketing contractors spanning strategic marketing, creative, and content. Patina is a startup healthcare provider with funding led by a16z and GV.

Skills

• Editing
• Editorial
• Reputation Management
• Email Marketing
• Cision
• Content Development
• Internal Communications
• Social Networking
• Demand Generation
• Corporate Communications
• Marketing Communications
• Marketing
• SEO
• Social Media Measurement
• Blogging
• Content Syndication
• Copywriting
• Strategic Communications
• Podcasting
• Copy Editing
• Storytelling
• Integrated Marketing
• Publicity
• Web Content
• Speech Writing
• Publishing
• Ap Style
• Social Media
• News Writing
• Press Releases
• Digital Strategy
• Facebook
• Content Marketing
• Strategy
• Public Relations
• Digital Marketing
• Lead Generation
• Newspapers
• New Media
• Social Media Marketing