Janelle Varnado

About Janelle Varnado

As a branding and marketing strategist, I am passionate about helping businesses elevate…

Experience

1. Marketing Manager

   Diligent Delivery Systems

   Mar 2024 — Present · Houston, TX, US

   At Diligent Delivery Systems, I lead marketing efforts that enhance brand visibility and drive measurable revenue growth. I create and execute multi-channel campaigns—email, direct mail, social media, SEO, and internal communications—that strengthen our brand presence and generate high-value leads across key industries like automotive, healthcare, and warehousing.My work spans strategy, execution, and optimization. I collaborate closely with executives, sales leaders, and creative vendors to move projects from concept to conversion. With every campaign, I aim to make the message clear, the delivery impactful, and the results measurable. From crafting content that captures attention to refining backend strategy through platforms like SEMrush, Google Analytics, and ZOHO, I keep a close eye on performance and pivot quickly when needed.I focus on promoting the full scope of Diligent’s services, including Dedicated Drivers, Network LTL, Same-Day Hot Shot Services, Healthcare Logistics, Warehousing Solutions, Supply Chain Consulting, and our 24/7 C.A.R.E. Center Support. By aligning marketing strategy with sales goals and using data to guide decision-making, I consistently deliver campaigns that convert interest into action.With a balance of creativity and analysis, I’m committed to helping businesses solve complex delivery challenges—and making sure the market knows how Diligent can help. Let’s connect.