Janelle Tavela
- Role
- Associate Director, Global Marketing, Parkinson\'s Disease at AbbVie
- Location
- Franklin, WI, US
- LinkedIn followers
- 500 followers
About Janelle Tavela
Adaptable, creative Global Strategy Builder & Business Insights Leader with extensive…
Experience
Associate Director, Global Marketing, Parkinson\'s Disease
Jan 2021 — Present
Directs the development of Parkinson’s Disease (PD) promotional materials aligned with HCP segmentation in conjunction with external ad agency. Partners with cross-functional team, including GMABI lead for PD and delivers key marketing insights to craft targeted business goals and plans. • Led cross-functional team in developing launch year Strategic Brand Plan. • Ensures Large Business Units (LBUs) outside of the U.S. are launch-ready via comprehensive brand planning and tactics for Produodopa/Vyalev; creates unified vision and messaging, uncovers gaps, and develops customized support initiatives to drive successful launch execution. • Built and engages a global external experts council; manages agency in meeting council expectations and maximizing impact. • Serves as Customer Intimacy and Innovation Champion to drive team in cultivating strong understanding of key customers and creating highly tailored customer experiences and innovative patient solutions. • Creates KPI and tracking strategies to analyze post-launch performance, report insights to senior leadership team, and identify opportunities for improvement; determines key metrics, prioritizes business intelligence, and collaborates with affiliates to guide data collection.
Skills
- Segmentation
- Sales Effectiveness
- Customer Insight
- Pharmaceutical Industry
- Neuroscience
- Clinical Trials
- Market Access
- Oncology
- Competitive Intelligence
- Product Launch
- Competitive Analysis
- Pharmaceutical Sales
- Market Analysis
- Fmcg
- Market Research
- Medical Devices
- Marketing Research
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