Janelle Sorensen

WORK HISTORY

EDUCATION

ABOUT JANELLE SORENSEN

I\'m a Swiss Army knife for mission-driven brands. With over 20 years of experience in the LOHAS landscape, accustomed to working with tiny teams that make big things happen, I can help with- brand voice development and copywriting (honing the purpose, personality, and storytelling that will lead to brand affinity, loyalty, and word-of-mouth marketing)- better-for-you product development (vetting ingredients based on peer-reviewed research, retailer and regulatory no-no lists, and the court of public opinion)- sustainability initiatives (identifying opportunities in regard to ingredients, packaging, operations, and supply chain, as well as helping with goal-setting and reporting)- cause marketing (creating meaningful campaigns with nonprofits to promote the greater good, support your brand mission, and connect with value-aligned consumers)- content and community-building (from writing engaging, search-optimized content to developing marketing strategies that foster a hyper-engaged community, I\'m passionate about these marketing tactics that can deliver huge ROI)- CS comms (from basic FAQs in the brand voice to translating the toughest business and ingredient decisions into delightfully digestible responses for customers, I\'ve done it all)- marketing regulatory guidance (the \"better-for-you\" and \"eco\" marketing landscapes have FTC guidelines I\'m very familiar with). Interested in help with something that doesn\'t exactly fit into any of the above buckets? Please reach out and ask! My career has been driven by A LOT of self-edification. If you\'re mission-driven and we seem like a good fit for working together, I know how to hustle on new ideas and make things happen. Current and past clients/employers include: Hello Bello, The Honest Company, NBC Universal, Rodale, Prima, Dr.Greene.com, Ripple Strategies, and more.