Janelle Peterson
Chief Operating Officer @Goodwill Omaha
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WORK HISTORY
Chief Operating Officer @Goodwill Omaha
I lead retail growth strategies that expand our footprint and strengthen the financial foundation of our mission. By opening new stores and driving operational excellence, I ensure that retail success directly funds free workforce development programs for our community. My focus is on sustainable expansion, competitive market leadership, and aligning retail operations with organizational vision — positioning Goodwill Omaha as both a retail leader and a mission enabler.
EDUCATION
University of Nebraska at Kearney
Bachelor of Science, Criminal Justice
ABOUT JANELLE PETERSON
I’m a growth architect — scaling retail to fuel transformation. As Chief Operating Officer at Goodwill Omaha, I lead with precision and purpose, expanding our store footprint to strengthen the financial engine behind our mission. Every new location is a strategic investment in community impact, funding free workforce development programs that change lives.I build systems that perform, teams that thrive, and operations that align with values. Whether I’m negotiating leases, mapping store launches, or mentoring leaders, I bring clarity, accountability, and heart. I believe in the power of retail to do more than sell — to uplift, empower, and create opportunity.Around here, growth isn’t just about revenue. It’s about reinvesting in people. That’s the strategy. That’s the standard.
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